Expo 58
Expo 58
The official Expo 58 logo, with the asymmetrically positioned star, globe and ‘58, resulted in international brand recognition for Lucien De Roeck. Brussels’ town hall is central in this five-armed star: the hospitable capital as a meeting place for people from five different continents.
Designs and preliminary studies for
the official logo with the five-armed star
1954 – 1955
The first project which served as the basis (accepted during the initial interview)
When I was told about the Expo, 1958
Brussels Exhibition Park, 1958
Brussels Exhibition Park, the “cow” plan as a result of its shape
Brussels Exhibition Park, 1958
